The Secret to Tupperware's Success

Tupperware is a household name and an essential item in almost every kitchen today. It is a type of plastic container that is known for its airtight seal, which helps to keep food fresher for longer. But have you ever wondered about the history of Tupperware and how it came to be?

Tupperware was invented by Earl Silas Tupper in 1946. Tupper was born in New Hampshire in 1907 and spent his early years working various odd jobs to support himself. However, he had an entrepreneurial spirit and was always looking for ways to improve everyday products.

Tupper began his career working in the plastics industry, and he quickly realized the potential of this new material. He started his own plastics company, Tupperware Plastics, and began developing his signature product: the airtight plastic container.

Tupper's containers were revolutionary at the time because they were made from a new type of plastic called polyethylene. This plastic was lightweight, durable, and, most importantly, airtight. Tupper's containers were perfect for storing food and keeping it fresh for longer.

However, Tupper's containers were not an immediate success. In fact, he struggled to sell them at first. It wasn't until he met Brownie Wise that Tupperware really took off.

Brownie Wise was a single mother who had started selling products door-to-door to support her family. She was a natural salesperson and quickly became one of Tupper's top salespeople. In 1951, Tupper hired Wise to run his sales division, and she quickly transformed Tupperware into a household name.

Wise developed the Tupperware party, a sales strategy that involved hosting parties in people's homes where guests could see Tupperware products in action. The parties were hugely successful, and Tupperware sales skyrocketed.

Tupper and Wise's partnership was incredibly successful, and by the mid-1950s, Tupperware was a household name. Tupperware parties became a popular social event, and Tupperware products were seen as a must-have item for every kitchen.

Today, Tupperware is still going strong. The company has expanded its product line to include a wide range of kitchen products, but the iconic plastic container is still its most popular item. Tupperware parties are less common now, but the brand is still widely recognized and loved by millions of people around the world.

Tupperware is a true American success story. Earl Tupper's invention and Brownie Wise's sales savvy combined to create an iconic brand that has stood the test of time. Tupperware may have started as a simple plastic container, but it has become so much more than that – it's a household name and a symbol of innovation and entrepreneurship.